bet365 Expands US Reach With Kansas Launch and Indiana Fever Partnership

The debut marks the company's 14th launch in the US sports betting sector.

Ziv Chen

Last Updated: July 31, 2025 4:33 PM EDT • 3 minute read

bet365 Expands US Reach With Kansas Launch and Indiana Fever Partnership — Pictured: In this photo illustration, the Bet365 logo is displayed on a smartphone screen. Photo by Rafael Henrique / SOPA Images via Sipa USA.

Big news for one of our best sports betting sites.

bet365 has officially launched in Kansas, making it the seventh licensed operator in the Kansas sports betting app market. The debut also marks the company's 14th launch in the legal sports betting states tracker, following its debuts in Tennessee sports betting and Illinois sports betting markets earlier this year.

Kansas bettors now have access to bet365’s live betting platform and bet365 bonus codes, adding to the array of sports betting options in the state, which includes DraftKings, FanDuel, Caesars, BetMGM, and ESPN BET.

In addition to the usual betting markets, bet365 has announced that Kansas users will have access to features like BetSync, which allows players to track bets across platforms like Action Network, and QuickSlip, an auto-fill bet slip tool. According to bet365, these tools are aimed at improving the same-game parlay and in-play betting experience.

The launch is well timed for the major US football seasons, which means Kansas fans will also be able to place bets on the Kansas City Chiefs, Jayhawks, and Wildcats since Kansas law allows betting on player props for both pro and college teams. Bettors should take advantage of Kansas sportsbook promos before diving into those markets, though.

bet365 teams up with the Indiana Fever

In a separate move that will increase its recognition in the US, bet365 has signed a deal as the official sportsbook partner of the WNBA franchise Indiana Fever for the 2025 season.

The partnership includes various brand marketing opportunities, including game day content, the team’s mobile app, radio broadcasts, and social media.

“We’re excited to team up with bet365 and bring fans a premium mobile sports betting experience,” said Fever Chief Operating Officer and General Manager Amber Cox. “This partnership is all about creating more ways for fans to connect with our team from tipoff through to the final buzzer.”

According to bet365, Indiana Fever fans will be able to use the company’s mobile app to wager on a variety of pre-game and live markets across basketball and other sports.

bet365 joins Sports Betting Alliance

Adding to a busy period for bet365, the company has now also joined the Sports Betting Alliance (SBA), a lobbying group that supports legal and regulated online gambling across all US states.

bet365 joins the likes of operators DraftKings, FanDuel, BetMGM, and Fanatics in the Colorado-based organization. All members of the SBA must also offer legal online and retail betting practices, as well as promote healthy gambling policies to consumers nationwide.

“Becoming members of the Sports Betting Alliance is an exciting move for us and a step forward for our presence in the United States,” said Trip Stoddard at bet365. “We look forward to working alongside our fellow SBA members to stamp out illegal and unregulated betting and bring regulated sports betting to all 50 states.”

Written by:
Ziv Chen

Ziv has over two decades of experience in the igaming and sports betting industry, having served in senior marketing and business development positions with both B2C and B2B companies, including Playtech and Microgaming. In 2019, Ziv decided to pursue his passion for writing and became a fulltime industry journalist, covering casino, sports, and gambling business news. He’s specialties include casino games and technology, US state gambling regulation, company performance, as well as gambling affiliates and marketing. As a Pitt graduate, Ziv is a diehard fan of all Pittsburgh sports teams, with the Steelers at the top of the list. In his free time, he enjoys reading crime fiction, biographies (mainly of sports personalities, but not only) and American history. Ziv’s Favorite quote: “We're going to pursue perfection, knowing full well we won't catch it, but we're going to relentlessly chase it," Mike Tomlin, Pittsburgh Steelers Head Coach.