Crown Coins Casino Becomes Title Sponsor for GT World Challenge America

The event, sanctioned as the Crown Coins Casino GT World at Road America, will feature more than 100 racing vehicles across six GT racing classes.

Ziv Chen

Last Updated: August 8, 2025 2:11 PM EDT • 2 minute read

Crown Coins Casino Becomes Title Sponsor for GT World Challenge America — Pictured: Rain sprays from the car of CRP Racing’s Jason Daskalos’ Mercedes at last year's GT World Challenge. Photo by Gary C. Klein/USA TODAY NETWORK-Wisconsin / USA TODAY NETWORK via Imagn Images.

Crown Coins Casino has secured the naming rights for the upcoming GT World Challenge America races at Road America, which will take place Aug. 15 to 17. The event, sanctioned as the Crown Coins Casino GT World at Road America, will feature more than 100 racing vehicles across six GT racing classes.

The sponsorship combines high-level motorsport with the interactive games industry, emphasizing a unique experience for race visitors. During the weekend, Crown Coins Casino will introduce Crown Coins GT World, its newest online feature game, at the National Park of Speed. Of course, players should take advantage of a Crown Coins Casino no deposit bonus before playing on the site.

The launch will accompany an event space offering interactive challenges, branded merchandise, exclusive giveaways, and appearances by prominent digital content creators. Visitors will also have a chance to win a ride-along for a lap in a professional GT race car.

Crown Coins CEO Ben Joffer said the initiative blends the intensity of live racing with the excitement of digital play. The deal will remain in place until the season-ending Indianapolis 8 Hour at Indianapolis Motor Speedway, reinforcing Crown Coins Casino’s strategy of building a strong presence at major motorsport events.

Data highlights the scope of sweepstakes casino activity

Against the backdrop of Crown Coins Casino's expansion into motorsports, industry data shows the risks posed by sweepstakes casinos in the US Research from Sensor Tower, compiled by the American Gaming Association (AGA), found that 50% of online real-money casino advertisements seen by consumers in early 2025 promoted offshore sweepstakes casinos, with most marketing focused on high-population states.

The AGA's VP of Government Relations, Tres York, warned that such operators imitate legal platforms while avoiding regulatory oversight, offering minimal responsible gaming safeguards. Survey results show 90% of users consider sweepstakes casinos gambling, 69% believe they are wagering real money, and 80% make monthly payments, nearly half of which are made weekly, without protections found in regulated markets.

The data also revealed that states without explicit prohibitions have double the monthly user count compared to those with restrictions, highlighting the impact of legislative gaps.

States move to restrict operations

Regulatory action against sweepstakes casinos is increasing nationwide. In June, Attorney General Letitia James, in cooperation with the New York State Gaming Commission, shut down 26 sweepstakes casino platforms in New York. Cease-and-desist orders halted coin sales in the state, and a supporting bill is awaiting Governor Kathy Hochul's signature.

California's legislature is considering AB831, which would ban sweepstakes casinos. The bill, criticized by the Social and Promotional Games Association as a "backroom ban," is expected to pass the Senate floor vote.

A ban effective August 14 in New Jersey will impose strict operational rules and penalties, effectively ending most sweepstakes casino activity. Governor Phil Murphy has not vetoed the legislation.

Written by:
Ziv Chen

Ziv has over two decades of experience in the igaming and sports betting industry, having served in senior marketing and business development positions with both B2C and B2B companies, including Playtech and Microgaming. In 2019, Ziv decided to pursue his passion for writing and became a fulltime industry journalist, covering casino, sports, and gambling business news. He’s specialties include casino games and technology, US state gambling regulation, company performance, as well as gambling affiliates and marketing. As a Pitt graduate, Ziv is a diehard fan of all Pittsburgh sports teams, with the Steelers at the top of the list. In his free time, he enjoys reading crime fiction, biographies (mainly of sports personalities, but not only) and American history. Ziv’s Favorite quote: “We're going to pursue perfection, knowing full well we won't catch it, but we're going to relentlessly chase it," Mike Tomlin, Pittsburgh Steelers Head Coach.